Letter To My One-Time Eye Doctor
Dear Dr. Nelson:
I can’t tell how happy I was to receive your postcard reminding me that I should schedule an eye appointment with your office. Two years ago I had the most delightful appointment with you and your staff. While I waited for the results, one of your employees helped me choose frames for my new eye glasses. When she showed me the frames that come with magnetically attached sunglasses, I was doubtful that I would buy such a thing. However, when she informed me that replacing the sunglasses themselves only cost $10, I was convinced.
After I received the glasses, I used the clip-on sunglasses all the time. Since I regularly rode my bike to and from work, it was very handy to keep them in my bike bag. Sure they started to get scratched from contacting everything else in my bike bag, but I knew that replacements were ONLY TEN DOLLARS. Thus, you can imagine my surprise when I dropped by your office three months later and was told that replacements cost ONE HUNDRED DOLLARS.
Flabbergasted, I protested only slightly to you. I was simply stunned and walked out of there with no replacements. A few months later I had a new job with new insurance and was able to return to my old eye doctor. In contrast to my experience with your office, this doctor always makes recommendations that save me money and maximize value from my optical insurance. He also lives up to his promises and makes sure his employees are well-informed about the products he offers.
Unfortunately, the same cannot be said for you and your business, which is what I have been telling all of my friends for the last two years. I’m grateful that you reminded me how poorly you treated me and provided me with an email address to tell you about it.
You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.